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Top 10 AdSense tricks

Here are the top 10 tricks that I found from the different Adsense gurus who are sharing their knowledge on how they earn cash through adsense:

1. The color of your ads is one of the tricks that you should learn. Make sure that your ads color is the same as your web site palette. Instead of using frames choose the same color as your page background for the ad frame and for the ad background.

2. Avoid using those horizontal banner or leaderboard ads for banner types. Because Adsense gurus said that people are blind to those kinds of ads.

3. You can use the Google Heat map for you to know where the best place to put the adsense on a site is. Google has its own Adsense optimization tips for that.

4. Competitive keywords can trigger Adsense ads on a page. You can use a keyword research tool for you to be able to grab the most popular keywords. The more popular your keyword is the higher the adwords advertisers are willing to pay per click for it.

5. Create ads that look like your page.

6. Google’s link ad unit seems to have a much higher CTR or Click-Through Rate. There are different ad formats that you can use.

7. You can add some images next to your ads. Those images can draw images to your ads.

8. You can add 3 Adsense ads and 3 link units on your page. Make sure that you place those ads to the right place that for your ads not to distract the readers.

9. Focus on a particular niche. Your content that focuses on a particular niche can trigger Adwords ads that closely match the content. This will make your visitor be more interested to click on your ads.

10. Use custom Ad Channels for each of your ad placements, for example, “Top 5 Link Unit Blue Palette” or “Left Side Navigation Image Skyscraper” etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won’t know which until you test, test and test some more!

Mobile website optimization now factors into mobile search ads quality

 

Source: http://googlemobileads.blogspot.com/2011/09/mobile-website-optimization-now-factors.html

Wednesday, September 21, 2011 | 3:13 PM

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Google logoThe best consumer experiences on mobile devices happen on websites that are designed for mobile. We all know the difference that sites designed for mobile make in pure usability - they are designed for the smaller touchscreen, making it easy to find what you are looking for and interact with. We believe that giving consumers the best possible experience on their mobile device is critically important. A poor mobile web experience can negatively shape a consumer’s opinion of a brand or company and make it hard for them to engage or make a purchase. A recent study which asked users about the performance of mobile websites found that 61% of users# are unlikely to return to a website that they had trouble accessing from their phone.  

Last year, we began to limit ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content. This was an initial step taken to improve the experience for mobile users. In the coming weeks, we will be introducing the mobile optimization of a website as a new factor of ads quality for AdWords campaigns that are driving mobile search traffic. As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords -- they will generally drive more mobile traffic at a lower cost.

We encourage you to visit the website for your business on a mobile phone, and experience your site as your customers do. If your site is not mobile optimized, we are committed to helping you get started. We recently launched a free Google Sites tool to help you create simple mobile pages. Here is a webinar that has useful best practices for mobile sites. There are casestudies from businesses who created successful mobile sites, and a series of blog posts (1, 2, 3) with tips on how to build a mobile friendly site. These are some resources that can help businesses get started.  

Stay tuned to theGoogle Mobile Ads blog for news of upcoming events and initiatives related to mobile site optimization.

Posted by David Nachum, Product Manager, Mobile Ads

Google Overhauls Product Search, Plans To Close Boutiques.com

Google’s new Product Search home page is very un-Googley. Dare I say that it actually looks … stylish?

It’s dominated by an oversized image area that changes through a series of five different products. There are short text descriptions for each on the left of the images, and then a couple rows of featured products below the fold. It looks like an actual major department store website.

(Mind you, there’s extremely little text on the page, so if you’re an online retailer, this would not be considered “best practices” when it comes to retail SEO. But it’s certainly much prettier than most Google product home pages, for what it’s worth.)

But that’s just one change. Google also explains that deeper pages are being redesigned, too. It begins with the apparel category, where images are larger and new options such as searching by color, silhouette and genre are available. There’s also a a “visually similar” search that will show apparel from other designers that closely resemble an item that the searcher is viewing.

Google says that these changes mirror what’s available on the Boutiques.com shopping site that Google launched almost a year ago. In fact, the company says it’s planning to close Boutiques.com as of October 14 and redirect shoppers to the new Google Product Search. Users of Boutiques.com should get an email soon with details about saving data before the switch takes place.

Five Reasons to Try Joomla for Content Management

By Katherine Noyes, PCWorld

Source: http://www.pcworld.com

 

There are numerous Web content management systems available out there to serve the needs of companies large and small, including numerous free and open source options. One that's figured prominently in the news this week, however, is Joomla, which is making headlines for the fact that it recently hit 25 million downloads.

joomlaSome 2.7 percent of the Web now runs on Joomla, according to research firm W3Techs, which translates into a market share of roughly 10 percent. WordPress is currently the market leader, running almost 15 percent of all websites, while Drupal comes in third with 1.7 percent of the Web. Though Joomla is the relative newcomer among these three leaders, it boasts Citibank, eBay, General Electric, Harvard University, Ikea, McDonald's and Sony among its enterprise users.

Does your company run a website? If so, here are a few reasons you may want to check out Joomla for yourself.

1. Powerful Core Features

A three-tiered content management system and WYSIWYG editor along with tools for managing syndication, templates, menus, integrated help and more all combine to make Joomla a robust platform for creating and building a variety of websites and Web-enabled applications. Recently added in the current version 1.7 are the ability to perform one-click updates and multilanguage improvements.

2. More Than 8,000 Extensions

Thanks to the ongoing efforts of a vital developer community, there are currently more than 8,000 free and paid extensions available to help you customize Joomla. A birthdays module, for example, shows a list of upcoming birthdays for a website's members; the Acajoom module, meanwhile, offers a powerful newsletter component.

3. Frequent Updates, Long-Term Support

Whereas Joomla 1.6 took three years to develop, the project introduced a six-month release cycle earlier this year, allowing new features to be added more regularly. Every third release, however, is considered a Long Term Support release (LTS), offering 18 months of security updates and bug fixes.

4. It's Free and Easy

Joomla is available for download at no cost, and it's designed to be easy to use for novices and experts alike. There's even an online guide available for absolute beginners.

5. It's Open Source

Since its inception in 2005, Joomla has been 100 percent community owned and operated. The software is free, open, and available to anyone under the GPL license. For business users, that brings a number of considerable benefits, as I've noted before.

Brian Proffitt, my colleague at Computerworld, recently compared Joomla with WordPress and Drupal and concluded that WordPress is best for beginners, Drupal is best for the most complex websites and Joomla is a good middle-of-the-road option that's powerful but still easy to use.

You can see for yourself by taking Joomla for a free test drive via an online demo or the Joomla JumpBox, which lets you run the software locally with a pre-built and pre-configured virtual application on Windows, Mac or Linux.

Open Source CMS Joomla Hits 25 Million Downloads

Citibank is one of the many websites that uses Joomla for backend management

Related Topics: industry events, open source, joomla, content management systems

(WEB HOST INDUSTRY REVIEW) -- Open source content management system Joomla (www.joomla.org) announced on Tuesday that it has reached more than 25 million downloads.

Recently, Joomla 1.7 was released to simplify the CMS installation process and improve the development lifecycle. The WHIR talked to Ryan Ozimek, president of Open Source Matters, the non-profit that supports Joomla through organizational, legal and financial support about the update.

Several web hosting providers offer Joomla-specific packages and Joomla expertise to clients. HostGator, for example, offers three different levels of Joomla plans starting around $7 per month. With an international user base, Joomla and other open source CMS can provide an opportunity to web hosts looking to expand their offerings.

Joomla has been used for the backend management for websites including Citibank, eBay, GE, Ikea and McDonald's.

According to the press release, Joomla has more than 225,000 registered developers at the joomlacode.or site, and about 3,000 individuals who have contributed directly to the development of the core codebase.

Joomla says these numbers do not represent the "massive international" Joomla communities.

“What makes Joomla unique is that it has attracted a community of hundreds of thousands of developers over a relatively small amount of time, many of whom make a good living off the project,” Ozimek said in a statement.  “Being able to contribute to so many people’s livelihoods around the world and seeing the project grow despite the economic downturn is not only rewarding — it is a testament to the community and the product that community has built.”

First made available in 2005, Joomla only started tracking the number of CMS downloads in 2007, so the number could be much higher, according to the press release. 

“Joomla has created a brand new industry for our employees to not only make a living, but be passionate about building a community,” TJ Baker of Joomlashack, a provider of free and commercial Joomla templates and extensions, said in a statement. “Joomla is the reason we were able to start our own business and there are thousands more development firms who share this same history with Joomla.”

According to the press release, 2.7 percent of the web runs Joomla.

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